Enterprise vs Hertz: Which Car Rental Service is the Best Choice?
When it comes to choosing between Enterprise and Hertz for car rental services, both companies have their strengths and weaknesses. This comprehensive article aims to provide you with an in-depth analysis to help you make an informed decision based on various factors like service quality, cost, and overall experience.
Enterprise: A Closer Look
Pros:
Local Rentals: Known for outstanding service and convenient locations, Enterprise picks you up and serves a wide range of the US population. Value: Often the least expensive among top-rated carriers both at local locations and airports. Availability: With the largest fleet in the country, Enterprise and its sister brands National and Alamo offer unmatched availability.Other notable features include:
Replacement Rentals Insurance and Mechanical Repairs: Enterprise is the company of choice for these services. Competent Staff: Enterprise employees are highly trained but may come across as overly enthusiastic, especially in customer service. Customer Satisfaction: They have a strict system in place to ensure high customer satisfaction through the ESQi (Enterprise Service Quality Index).However, Enterprise's pushiness and perfect customer satisfaction metrics can sometimes mask issues, making the experience less natural.
Hertz: A Comprehensive Analysis
Pros:
Airport Rentals: Pioneers in fast service, car cleanliness, and technology at major airports. Corporate Rentals: Excellent rewards and prestige in business travel, often with negotiated rates.Hertz's notable features include:
Customer Service: While they can be less efficient at small locations, their corporate clients often receive excellent service. Technology: They stay ahead with innovation and high-tech solutions, even if the service in small locations can be poor.Comparing Enterprise and Hertz
Considering the high costs associated with both Enterprise and Hertz, it's advisable to explore other options like Alamo or Dollar. If you're stuck with Enterprise or Hertz, Enterprise is slightly more cost-effective and easier to deal with due to their rapid response to customer issues.
Industry Trends and Insights
The recent JD Power Rental Car Satisfaction awards have seen a shift from Enterprise to Hertz, sparking debate on the validity of industry awards. Enterprise employs strict practices to ensure high customer satisfaction, but it often comes at the cost of the customer's natural experience.
National, a sister company that often goes unnoticed, offers an almost flawless experience, particularly if rented through Enterprise. However, National's prices are the highest in the industry, catering to business travelers with negotiated rates. If these benefits don't apply, National might be less favorable.
For those seeking a premium experience, Hertz offers excellent service at major airports, but small locations can be less reliable. Enterprise, on the other hand, is more consistent across locations, catering to a wide range of needs and budgets, albeit with a higher rate of customer satisfaction metrics.
In conclusion, the best choice depends on your specific rental needs. For consistent and reliable service, Enterprise may be the best option, while Hertz shines in airport rentals with premium rates.
Recommendations
For frequent business travelers, consider Hertz for its airport locations and corporate rewards. For a more local and consistent experience, Enterprise is highly recommended. If price is a significant factor, National is the top choice, even though it might not win in customer satisfaction metrics.
Ultimately, the decision hinges on your specific rental requirements and budget. By understanding the nuances of both companies, you can make an informed choice that suits your individual needs.