Why Do Hotels Use 3, 5, and 7 Star Ratings Instead of 4 or 6?
The star rating system for hotels is a widely recognized method to gauge the quality, service, and amenities offered by a hotel. However, you might have noticed that this system typically hinges on odd-numbered stars like 3, 5, and sometimes 7, rather than even-numbered ones such as 4 or 6. This article delves into why the hotel industry tends to avoid even-numbered ratings in favor of odd ones. We will explore the historical context, market positioning, complexity of the rating system, and consumer perception to understand this phenomenon.
Historical Context and Evolution
The origin of the star rating system can be traced back to the late 19th century with the introduction of a 1 to 5 scale. Over time, this system became widely adopted, with many organizations and countries adhering to it. However, the addition of 7 stars is a more recent development, often used to highlight ultra-luxurious hotels, particularly in regions like the Middle East.
Market Positioning and Brand Differentiation
Hotels often use odd-numbered star ratings to create a clearer distinction between categories. A 3-star hotel is generally perceived as a budget option, while a 5-star hotel is viewed as a luxury choice. In contrast, a 4-star hotel may be seen as less distinct, making it harder for guests to differentiate between it and a 3-star hotel. This makes the use of an even number of stars, such as 4 or 6, less advantageous from a market positioning standpoint.
Complexity of Ratings and Their Practicality
The criteria for star ratings can be quite complex, and adding even-numbered ratings might complicate this system without providing any significant value. For instance, a hotel with amenities that don’t fit neatly into an even-numbered category may struggle to justify an even-numbered rating. This adds to the practicality of using odd-numbered ratings.
Consumer Perception and Understanding
Consumers find it easier to understand and remember odd-numbered ratings. A 5-star hotel is often perceived as the pinnacle of luxury, representing a standard of excellence that is easy to comprehend. A 6-star rating, on the other hand, might confuse guests, leading to questions about what additional benefits it offers over a 5-star rating. Therefore, the use of odd-numbered ratings simplifies consumer decision-making.
Real-World Examples and Observations
While there are no official 6 and 7 star hotels, it's worth noting that there are hotels with 4-star and even 2-star ratings. However, in formal rating systems, these categories are more commonly recognized and utilized. Additionally, there are other specialized categories such as 5 Star Deluxe in India, which further reinforces the use of odd-numbered ratings.
It's important to clarify that there are no official 6 and 7 star hotels. This concept is more of a marketing gimmick that has become popular, attracting attention but not necessarily based on a formal rating system. Instead, these categories are often used to create buzz or to differentiate a hotel from its competitors.